Brand Design
Lavender Coffee Co.
This original logo and branding design project involved creating an entire visual identity for a new business. I named the business, researched and wrote a creative brief, designed the logo and visual branding elements, and coded a website.
Creative Brief
About Lavender Coffee Co.
Lavender Coffee Company, located in a Nashville suburb, proudly serves coffee using naturally sourced ingredients. Along with coffee, customers can enjoy freshly baked pastries in a warm, inviting environment.
Branding Words
Natural, real, calming, welcoming, relaxing, healthy, earthy, peaceful, environmentally conscious
Key Story
The importance of coffee brewing through naturally sourced ingredients that delivers a symphony of flavors in every cup.
Demographics
young adults, 20-30
middle income level
enrolled or graduated college
Psychographics
values quality over convenience
often goes to coffee shops to work or socialize with others
cares about the quality of what they eat and drink
values personal health and wellness
After choosing a name and writing the creative brief, I curated a mood board to better understand what style would fit the logo.
Mood Board
The logo brainstorming phase involved many thumbnail sketches to explore a range of visual concepts.
Logo Creation
I selected three thumbnails to further explore and refine in Illustrator.
Refinement and typography selection were the next steps in the process.
I paired the visual with Garamond type because of its unique lowercase ‘a’ and classic style. I then started to test different color combinations.
Logo Application
Ever Blue Branding Logo
Ever Blue Branding is a new student-run agency at MTSU. The logo design needed to represent both professionalism and creativity to entice clients. My solution was based on combining something infinite and blue. I was inspired by Gordian knots, as they are infinite shapes, and birds from the blue sky.
Below is my presentation of the logo and applications.
Bo Diddley T-shirt designs
International branding agency Dead Horse Branding manages the estate of famed musician Bo Diddley. Seeking fresh ideas for merchandise, they reached out to students at MTSU to design T-shirts using Bo Diddley quotes. The resulting designs play with typography and shapes to engage the viewer.
